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Behind The Wheel At Chrysler: The Iacocca Legacy

Behind The Wheel At Chrysler: The Iacocca Legacy

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9.130 KD
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9.130 KD
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Plot

A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. 'Everyone who cares about american industry should read this book ' (New York Times Book Review). Index.

Book Details

Author Doron P. Levin
Publication Year 1996
Publisher Harvest Books
Format Paperback
ISBN 9780156004749
Number of Pages 368
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