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Doing Best By Doing Good

Doing Best By Doing Good

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15.210 KD
Sale price
11.410 KD
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A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and McDonald's.

Book Details

Author Dr. Richard Steckel; Robin Simons
Publication Year 1992
Publisher Dutton
Format Hardcover
ISBN 9780525934905
Number of Pages 296
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