Plot
A guide to using corporate philanthropy as a marketing tool offers insights into public-purpose marketing, with dozens of specific examples from such companies as IBM, American Express, and McDonald's.
Book Details
| Author | Dr. Richard Steckel; Robin Simons |
| Publication Year | 1992 |
| Publisher | Dutton |
| Format | Hardcover |
| ISBN | 9780525934905 |
| Number of Pages | 296 |