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Mcdonald's: Behind The Arches

Mcdonald's: Behind The Arches

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43.440 KD
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32.580 KD
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Plot

McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.

Book Details

Author John F. Love
Publication Year 1995
Publisher Bantam
Format Paperback
ISBN 9780553347593
Number of Pages 496
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